You're ignoring what I say in the article's last section, which makes the same point about the commonness of marketing. Catholic exoteric simplifications are more precisely disneyfied ones, I argue, because they sanitize dark spiritual/existential truths (e.g. Gnostic ones) just like neoliberal advertizing does in ignoring the self-destructiveness of consumerism, or just as Disney movies do in whitewashing dark folklore to make it family-friendly.

Whether the Church is becoming more progressive is neither here nor there because I'm talking about Catholic history which has long established its brand. The progressive version of Catholicism will remain Catholic, retaining that brand, just to the extent that it continues to disneyfy its message for the masses (the very message which the Catholic elites learn is much more complicated and sordid).