Yes, I'm aware there's an economics section in bookstores. What I asked is whether economists are "doing enough to popularize their knowledge." So that's a strawman.
The question is whether economists are bursting at the seams with humanistic zeal, desperate to get the word out to further the aims of humanity, or are they elitists who sneer at the public and jealously guard their esoteric discourse like Scholastic theologians because they have something to hide.
Some economists are clearly humanists who write for lay audiences, but I'm talking about the field as a whole. Is the math needed in economics or does it serve a social purpose, to befuddle outsiders and to protect the economist's mystique? Several prominent economists have said the math isn't needed and that it does more harm than good in terms of public relations.