That's right since there's a difference between a topic/concept and a label. The label "love" in English is itself insipid at this point, but obviously the topics of romance, friendship, and family are still important. The creative trick is to deal with those topics in original, thought-provoking ways.

I've written a couple of articles on poetry, inspired by Amanda Gorman's non-poem that she read at Biden's inauguration.

https://benjamincain8.medium.com/there-was-no-poem-at-bidens-inauguration-84ac0f666f3b?sk=dee06eb8936079b35a397c4da9c801cc

https://medium.com/the-apeiron-blog/the-wonder-and-the-rarity-of-poems-644a572229f2?sk=94399ebb44fd08624f12de70a9d12698