I've written on this downside of success in the arts. When an artist becomes successful enough, he or she may have to start thinking like a businessperson. Instead of searching for inspiration, he or she starts to wonder what would sell the best. So advertising does come into it, due to the curse of success. Lots of artists feel the pressure and the conflict between artistic and business values. Kurt Cobain seemed to be one.

https://medium.com/the-innovation/should-writers-want-huge-audiences-609dbf4edeb7?sk=46197898a43cc799e5fe27e7387c8d7c

https://medium.com/an-idea/why-real-art-is-priceless-and-most-artists-are-poor-a7098527650d?sk=9df2ae2c7418f0dafceeddb9cbae05b7

https://medium.com/an-idea/why-art-shouldnt-be-bought-or-sold-e5e47888b3bc?sk=12757e891b29bb9d21f64c174187cdbe