I'm not disagreeing with the happiness studies. But I had in mind something like Jonathan Haidt's studies of the spectrum of moral values. His "theory proposes six foundations: Care/Harm, Fairness/Cheating, Loyalty/Betrayal, Authority/Subversion, Sanctity/Degradation, and Liberty/Oppression." And what he found is "that libertarians are most sensitive to the proposed Liberty foundation, liberals are most sensitive to the Care and Fairness foundations, while conservatives are equally sensitive to all five/six foundations."
So conservatives might value loyalty vs betrayal, sanctity vs degradation, and authority vs subversion, whereas liberals might not be so concerned with those values. I don't accept Haidt's analysis exactly, but the point is that you wouldn't expect authoritarian or sadomasochistic personalities to share everyone else's values.
And loyalty (honour), sanctity, and authority can count against happiness. For example, you might have to sacrifice your happiness to prove your loyalty to the group. That's the reasoning of a fundamentalist Christian or of a rural Republican troll who's trying to sabotage the country's happiness due to resentment against the American professional class.
