I'm not clear on the second half of your question. Are you saying it's no longer cool to speak of a counterculture because social rebellion went out with the 1960s or with Islamist terrorism, or something like that? There's always a counterculture unless the society is totalitarian. The alt-right movement is countercultural, as is Trumpism, although those movements are laughably misguided. There are also all kinds of countercultures (and cults and such) on the internet.

I write more about this dynamic here:

https://medium.com/grim-tidings/the-ancient-cold-war-between-intellectuals-and-the-unreflective-masses-d0a85e0e9cda?sk=9228151d6257df2ee31ab91cd361c014

https://medium.com/grim-tidings/mass-societys-triumph-over-intellectuals-6272ad9a56aa?sk=291ca2095e380cc886551debd1c0cd48

https://medium.com/grim-tidings/the-last-laugh-of-the-intellectuals-50a26fe3311b?sk=58bb49c8995790848391cc8f8a8a959d

https://medium.com/grim-tidings/the-tension-between-winners-and-losers-in-life-6e8a3d701a4f?sk=00474d4b7331df7bc71585a5bd7e999b