I'd add that the mystique corporations maintain with their ads and public relations propaganda may aim to recapture that of the paradigm for all-embracing, universalizing or disneyfying corporations, the paradigm being the Catholic Church.

https://medium.com/grim-tidings/the-age-old-catholic-mastery-of-disneyfication-827cbe256780?sk=d95fe9aeb67f3c606187d0d48e3a1436