I think Matthew's distinction is supposed to be between the right-wing slurs and trolling, on the one hand, and on the other those who want to talk about the underlying left-wing behaviour in a more neutral, sociological way, and who thus use "woke" with scare quotes, as I often do. I could be wrong about the issue Matthew's raising, but I do see a distinction there. I'm torn about using "woke" because the word is largely associated with the right-wing, which I repudiate, but the newly established pejorative sense isn't entirely baseless. My compromise is to often use the word with scare quotes, to distance myself from the mere trolling.