He exploited the opportunity presented by his viral video, and he's found a market, a niche. The alt-right movement is a backlash against feminism, wokeness, and neoliberalism. He's one of the spokesmen for aggrieved White males.

I wouldn't say I'm smarter than Peterson. Raw intelligence isn't so much the issue here. I have an upcoming article, though, in which I attempt to diagnose Peterson and explain why he's so angry, sarcastic, and condescending towards his critics. It's quite suspicious and revealing, I think.